Tribal DDB‘s office by Identity Design is a creative design that communicates a forward thinking, fun-loving yet professional company.
Have we told you lately how much we LOVE what we do?! It’s true. We feel incredibly lucky to come to work every day to design amazing spaces for our commercial interior spaces for our amazing clients. Commercial interior design has us learning constantly; every project has its own set of parameters to work within and its own set of puzzle pieces to fit together.
In this blog series we will take a look at a number of different project types (retail, office, hospitality and health care) and examine how each type differs from an interior design perspective. Varying fundamental requirements dictate how we approach your project.
Before going into the specifics of project type we will start by taking a look at the constants, the points that are important to all projects.
Functionality
Functional planning of your space is first and foremost for us. We can make any space look great, but if it is not organized in a way that best addresses your functional requirements we have not done our job. In order for us to get the schematic layout of your commercial interior right we get into the nitty gritty of what it is your business does, who your employees are, and what is required for each to do their job to the best of their ability.
In designing Gia, a beautifully classy restaurant in Jakarta, Hecker Guthrie would have taken the time to fully understand how the restaurant was to function so that those busy dinner times run as smoothly as possible.
The programming phase is where we delve into the details of how you operate. We ask A LOT of questions to ensure that we know how your space needs to function. We want to know about the products or services you offer, how many staff you have and what their job entails, who they work closely with and what level of privacy they require, the equipment and/or tools needed, etc. We want to know what areas of your space your clients experience.
Brand Identity
There has been a lot of buzz around the ‘B’ word, and with good reason. No matter what your business, when you have a clear brand message that radiates through everything you do it helps to distinguish you from your competitors and instills a sense of trust with your clients that you believe in your message.
The Cactus Club is one example of a restaurant chain that gets it with a brand built around “the kind of service and experience they will keep coming back for”. Their interiors add to the experience, incorporating interesting elements like the Dodeca light by Matthew McCormick Studio in downtown Toronto. Can anyone tell us who the interior designer was for this well branded location?
We are not claiming to be branding professionals. There are many very talented firms out there who will work with you to help determine what your brand is and the best way to communicate that to your clients. Expertly-designed interior spaces work to strengthen your business’s brand. Infusing your brand into your interior is a driving force for us at Hatch, and it’s something we do well. We feel so strongly about the connection between the interior design of your business and your brand that we dedicated an entire blog entry titled ‘Interior Design To Enforce And Strengthen Your Brand’. Check it out to learn more.
Creativity and Uniqueness
We are a creative bunch. ‘Think outside the box’ is music to our ears. And we’ll let you in on a secret… even when we don’t hear those words from you, we are doing it anyways! The way we see it, you want your interior to be as unique as you are, it helps to set you apart from your competition. And outside of the box does not necessarily mean whacky; to us it defines designing a space that is interesting and distinct.
In our Grand Forks City Hall project we wanted to honour the building’s history, the original post office. We did so by having wood veneer printed with a vintage mail pigeon hole image for a creative and unique nod to the past.
Budget and Schedule
We work with our clients to meet their budget and schedule as best we can. We understand that money doesn’t grow on trees, and if it did… well that’s another blog post all together. We have open and honest conversations about the potential costs and timelines of your project from our first meeting, and prefer to give you an idea of what you might expect under these two headings before we even agree to work together. It’s important to us that you have a realistic idea of how much your project could cost and the time it will take to execute it.
We love this infographic from the Berkonomics website. It speaks volumes. The message here is that when it comes to ‘good’, ‘fast’ and ‘cheap’, you cannot have all three.
» Are you looking for a commercial Interior Designer to help with the design of your business’s interior? Contact Hatch Interior Design located in Kelowna, British Columbia – Because Good Design is Good Business™.